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User Experience Research : Discover What Customers Really Want
The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly.This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet. In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process.Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research.This repeatable approach is grounded in six key principles that connects users’ desired emotional states to an actionable articulation of an experience.It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners. User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.
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Lean Customer Development : Building Products Your Customers Will Buy
How do you develop products that people will actually use and buy?This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them.These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
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Science, Technology And Innovation Indicators : Lessons from the Development Experience in Africa
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What Customers Need, Only Sell To Old Customers （Please contact customer service before purchasing）
What Customers Need, Only Sell To Old Customers （Please contact customer service before purchasing）
Price: 0.65 € | Shipping*: 2.59 €
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'Advising customers or advising the customers?'
Both phrases have different meanings. "Advising customers" implies providing advice or recommendations to multiple customers in a general sense. On the other hand, "advising the customers" suggests providing specific advice or guidance to a particular group of customers. The choice between the two phrases would depend on the context and the level of specificity required in the communication.
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Does Vodafone prefer new customers over their existing customers?
Vodafone, like many other businesses, may offer promotions and discounts to attract new customers. However, this does not necessarily mean they prefer new customers over existing ones. In fact, many companies place a strong emphasis on retaining their existing customer base through loyalty programs and special offers. Vodafone likely values both new and existing customers and seeks to provide quality service to all.
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What is the difference between business customers and corporate customers?
Business customers typically refer to small to medium-sized enterprises that purchase goods or services for their own use or resale. On the other hand, corporate customers are larger organizations with more complex needs and structures, such as multinational corporations or large conglomerates. Corporate customers often require more personalized service, customized solutions, and long-term partnerships compared to business customers. Additionally, corporate customers tend to have higher purchasing power and larger budgets than business customers.
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Do sellers remember customers?
Sellers may remember customers if they have had frequent interactions or if the customer has made a significant impact on them. However, in a busy retail environment with many customers, it can be challenging for sellers to remember every individual. Some sellers may make an effort to remember regular customers to provide personalized service and build customer loyalty.
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The Martech Handbook : Build a Technology Stack to Attract and Retain Customers
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential.The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance.Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners.This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.
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Branding with Brains : The science of getting customers to choose your company
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites.So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain’s algorithm to make sure their brand is at the top of their customers’ minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding.It shows you how to harness this powerful combination to your own advantage by helping you understand how customers’ brains work when they choose brands.A strong brand cannot be build effectively without taking into account the laws of the brain – which, as this book shows, really exist and can be scientifically proven to work.Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect.This means your brand will have a much greater chance of being chosen by customers than your competitors’ brands. Branding with Brainsshatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others.Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service.All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before. Branding really is all in the mind – and this book proves it!
Price: 20.99 £ | Shipping*: 3.99 £ -
Hug Your Customers : Love the Results
Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity.Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America.This family-run business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales - hug your customers!In other words: if there is one key to a successful business then it is happy customers and companies who go the extra mile enjoy the extra profits. From small independent businesses to established conglomerates, Hug Your Customers is an invaluable and fun tool for ensuring repeat business and outstanding results.
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Weird Things Customers Say in Bookshops
'Can books conduct electricity?''My children are just climbing your bookshelves: that's ok... isn't it?' A John Cleese Twitter question ['What is your pet peeve?'], first sparked the "Weird Things Customers Say in Bookshops" blog, which grew over three years into one bookseller's collection of ridiculous conversations on the shop floor. From 'Did Beatrix Potter ever write a book about dinosaurs?' to the hunt for a paperback which could forecast the next year's weather; and from 'I've forgotten my glasses, please read me the first chapter' to 'Excuse me... is this book edible?' This full-length collection illustrated by the Brothers McLeod also includes top 'Weird Things' from bookshops around the world.
Price: 9.99 £ | Shipping*: 3.99 £
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Do the customers smell?
No, the customers do not smell. Our establishment takes pride in maintaining a clean and pleasant environment for all visitors. We ensure that proper hygiene standards are upheld to provide a comfortable experience for everyone.
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Do the customers stink?
No, the customers do not stink. The customers are clean and well-groomed when they visit the store. The store maintains a pleasant and hygienic environment for all customers to enjoy their shopping experience.
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What are weird customers?
Weird customers are those who exhibit unusual or eccentric behavior while interacting with businesses or service providers. This can include strange requests, odd mannerisms, or unconventional communication styles. Dealing with weird customers can be challenging, but it's important for businesses to approach them with patience and understanding in order to provide good customer service.
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Where do call centers get their customers from or who are their customers?
Call centers get their customers from various sources such as businesses outsourcing their customer service operations, companies looking to conduct market research or surveys, and organizations seeking to provide technical support to their clients. The customers of call centers can range from individual consumers seeking assistance with products or services to businesses in need of support for their operations. Call centers cater to a wide range of industries and sectors, providing a valuable service in managing customer interactions and inquiries.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.