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  • Rhetoric
    Rhetoric

    Rhetoric has shaped our understanding of the nature of language and the purpose of literature for over two millennia.It is of crucial importance in understanding the development of literary history as well as elements of philosophy, politics and culture.The nature and practise of rhetoric was central to Classical, Renaissance and Enlightenment cultures and its relevance continues in our own postmodern world to inspire further debate. Examining both the practice and theory of this controversial concept, Jennifer Richards explores: historical and contemporary definitions of the term ‘rhetoric’uses of rhetoric in literature, by authors such as William Shakespeare, Mary Shelley, William Wordsworth, Jane Austen, W.B.Yeats and James Joyceclassical traditions of rhetoric, as seen in the work of Plato, Aristotle and Cicero the rebirth of rhetoric in the Renaissance and the Enlightenment the current status and future of rhetoric in literary and critical theory as envisaged by critics such as Kenneth Burke, Paul de Man and Jacques Derrida. This insightful volume offers an accessible account of this contentious yet unavoidable term, making this book invaluable reading for students of literature, philosophy and cultural studies.

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  • Habitual Rhetoric : Digital Writing Before Digital Technology
    Habitual Rhetoric : Digital Writing Before Digital Technology

    Writing has always been digital. Just as digits scribble with the quill or tap the typewriter, digits compose binary code and produce text on a screen.Over time, however, digital writing has come to be defined by numbers and chips, not fingers and parchment.We therefore assume that digital writing began with the invention of the computer and created new writing habits, such as copying, pasting, and sharing. _Habitual Rhetoric: Digital Writing_ _before Digital Technology_ makes the counterargument that these digital writing practices were established by the handwritten cultures of early medieval universities, which codified rhetorical habits—from translation to compilation to disputation to amplification to appropriation to salutation—through repetitive classroom practices and within annotatable manuscript environments.These embodied habits have persisted across time and space to develop durable dispositions, or habitus, which have the potential to challenge computational cultures of disinformation and surveillance that pervade the social media of today.

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  • Rhetoric and Demagoguery
    Rhetoric and Demagoguery

    In a culture of profit-driven media, demagoguery is a savvy short-term rhetorical strategy.Once it becomes the norm, individuals are more likely to employ it and, in that way, increase its power by making it seem the only way of disagreeing with or about others.When that happens, arguments about policy are replaced by arguments about identity—and criticism is met with accusations that the critic has the wrong identity (weak, treacherous, membership in an out-group) or the wrong feelings (uncaring, heartless). Patricia Roberts-Miller proposes a definition of demagoguery based on her study of groups and cultures that have talked themselves into disastrously bad decisions.She argues for seeing demagoguery as a way for people to participate in public discourse, and not necessarily as populist or heavily emotional.Demagoguery, she contends, depoliticizes political argument by making all issues into questions of identity.She broaches complicated questions about its effectiveness at persuasion, proposes a new set of criteria, and shows how demagoguery plays out in regard to individuals not conventionally seen as demagogues. Roberts-Miller looks at the discursive similarities among the Holocaust in early twentieth-century Germany, the justification of slavery in the antebellum South, the internment of Japanese Americans in the United States during World War II, and the U.S.-led invasion of Iraq in 2003, among others.She examines demagoguery among powerful politicians and jurists (Earl Warren, chief justice of the U.S.Supreme Court) as well as more conventional populists (Theodore Bilbo, two-time governor of Mississippi; E.S. Cox, cofounder of the Anglo-Saxon Clubs of America).She also looks at notorious demagogues (Athenian rhetor Cleon, Ann Coulter) and lesser-known public figures (William Hak-Shing Tam, Gene Simmons).

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  • Landmark Essays on Rhetoric of Science: Issues and Methods
    Landmark Essays on Rhetoric of Science: Issues and Methods

    Landmark Essays in Rhetoric of Science: Issues and Methods compiles the essential readings of the vibrant field of rhetoric of science, tracing the growth and core concerns of the field since its development in the 1970s. A companion to Randy Allen Harris’s foundational Landmark Essays in Rhetoric of Science: Case Studies, this volume includes essays by such luminaries as Carolyn R.Miller, Jeanne Fahnestock, and Alan G. Gross, along with an early prophetic article by Charles Sanders Pierce.Harris’s detailed introduction puts the field into its social and intellectual context, and frames the important contributions of each essay, which range from reimagining classical concepts like rhetorical figures and topical invention to Modal Materialism and the Neomodern hybridization of Actor Network Theory with Genre Studies.Race, revolution, and Daoism come up along the way, and the empirical recalcitrance of the moon. This collection serves as a textbook for graduate and advanced undergraduate courses in science studies, and is an invaluable resource for researchers concerned with science not as a special, autonomous, sacrosanct enterprise, but as a set of value-saturated, profoundly influential rhetorical practices.

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  • What is the difference between black rhetoric and white rhetoric, and what exactly is rhetoric?

    Rhetoric is the art of persuasive speaking or writing, and it involves using language effectively to influence or persuade an audience. Black rhetoric and white rhetoric refer to the different ways in which black and white individuals use language and communication to convey their messages. Black rhetoric often involves addressing issues of race, power, and social justice, while white rhetoric may focus on maintaining the status quo and upholding traditional power structures. The difference lies in the perspectives and experiences that inform the use of language and communication strategies.

  • Which short tips improve rhetoric?

    To improve rhetoric, one can focus on using clear and concise language to convey their message effectively. Additionally, incorporating rhetorical devices such as metaphors, analogies, and repetition can help make the speech more engaging and memorable. It is also important to consider the audience and tailor the rhetoric to resonate with them, as well as practice and refine delivery to enhance persuasiveness and impact.

  • Can one learn rhetoric well?

    Yes, one can learn rhetoric well through study, practice, and application. By studying the principles of rhetoric, understanding different rhetorical devices and strategies, and practicing the art of persuasive communication, one can improve their rhetorical skills. Additionally, applying rhetoric in real-life situations, such as public speaking, writing, or debating, can further enhance one's ability to effectively communicate and persuade others. With dedication and effort, one can certainly learn rhetoric well.

  • Is a rhetoric course recommended?

    Yes, a rhetoric course is highly recommended as it helps individuals develop effective communication skills, critical thinking abilities, and persuasive techniques. By studying rhetoric, students can learn how to craft compelling arguments, analyze different forms of communication, and understand the power of language in shaping perceptions. Overall, a rhetoric course can be beneficial for anyone looking to improve their communication skills and enhance their ability to influence others.

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  • Applied Business Rhetoric
    Applied Business Rhetoric

    In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work.With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship.The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses.With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments.Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.

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  • Science, Technology And Innovation Indicators : Lessons from the Development Experience in Africa
    Science, Technology And Innovation Indicators : Lessons from the Development Experience in Africa


    Price: 39.95 £ | Shipping*: 0.00 £
  • The Art of Rhetoric
    The Art of Rhetoric

    HarperCollins is proud to present its incredible range of best-loved, essential classics… Despite dating from the 4th century BC, The Art of Rhetoric continues to be regarded by many as the single most important work on the art of persuasion.As democracy began emerging in 5th-century Athens, public speaking and debate became an increasingly important tool to garner influence in the assemblies, councils, and law courts of ancient Greece.In response to this, both politicians and ordinary citizens became desperate to learn greater skills in this area, as well as the philosophy behind it.This treatise was one of the first to provide just that, establishing methods and observations of informal reasoning and style, and has continued to be hugely influential on public speaking and philosophy today. Aristotle, the grandfather of philosophy, student of Plato, and teacher of Alexander the Great, was one of the first people to create a comprehensive system of philosophy, encompassing logic, morality, aesthetics, politics, ethics, and science.Although written over 2,000 years ago, The Art of Rhetoric remains a comprehensive introduction for philosophy students into the subject of rhetoric, as well as a useful manual for anyone today looking to improve their oratory skills of persuasion.

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  • The Rhetoric of Fiction
    The Rhetoric of Fiction

    The first edition of The Rhetoric of Fiction transformed the criticism of fiction and soon became a classic in the field.One of the most widely used texts in fiction courses, it is a standard reference point in advanced discussions of how fictional form works, how authors make novels accessible, and how readers recreate texts, and its concepts and terms—such as "the implied author," "the postulated reader," and "the unreliable narrator"—have become part of the standard critical lexicon.For this new edition, Wayne C. Booth has written an extensive Afterword in which he clarifies misunderstandings, corrects what he now views as errors, and sets forth his own recent thinking about the rhetoric of fiction.The other new feature is a Supplementary Bibliography, prepared by James Phelan in consultation with the author, which lists the important critical works of the past twenty years—two decades that Booth describes as "the richest in the history of the subject."

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  • Is a rhetoric course useful?

    Yes, a rhetoric course is useful because it teaches students how to effectively communicate and persuade others through written and spoken language. The skills learned in a rhetoric course can be applied to a wide range of fields, including business, politics, and education. Additionally, understanding rhetoric can help individuals critically analyze and evaluate the messages they encounter in everyday life, making them more informed and discerning consumers of information. Overall, a rhetoric course can provide valuable communication skills that are essential for success in many professional and personal endeavors.

  • Is mumbling prohibited in rhetoric?

    Mumbling is generally discouraged in rhetoric because clear and effective communication is essential in persuading an audience. Mumbling can make it difficult for the audience to understand the speaker's message and can detract from the overall impact of the speech. Therefore, it is important for speakers to enunciate their words clearly and confidently in order to effectively convey their message in rhetoric.

  • What exactly is good rhetoric?

    Good rhetoric is the art of using language effectively to persuade, inform, or motivate an audience. It involves crafting clear and compelling arguments, using appropriate language and tone, and understanding the audience's needs and perspectives. Good rhetoric also involves being ethical and honest in communication, and being able to adapt to different situations and audiences. Ultimately, good rhetoric is about using language to effectively communicate and connect with others.

  • How can I improve my rhetoric?

    To improve your rhetoric, you can start by studying and analyzing persuasive speeches and writings to understand how effective communication is crafted. Practice writing and speaking regularly to develop your skills and confidence. Additionally, seek feedback from others and be open to constructive criticism to refine your rhetorical techniques. Finally, continue to expand your vocabulary and knowledge on various topics to enhance your ability to articulate your ideas persuasively.

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